BBA / BBA (Hons.) Media & Corporate Communication
Where business strategy meets brand, content, and reputation — built for careers in PR, digital, corporate film, analytics-led communication, and leadership roles in media enterprises.
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Duration
3 years / 4 years (Honours)
Focus
Business + Media + Communication
PR
Strategic narratives
Corporate storytelling, brand voice, and integrated campaigns across traditional and digital channels.
AI
Future-ready toolkit
AI in media, analytics, and ethical practice so communication stays measurable and responsible.
TV
Studio-grade craft
Hands-on production in a high-end AV studio and editing lab for real portfolio outcomes.
Overview
About the programme
BBA / BBA (Hons.) in Media & Corporate Communication at SVGU is Gujarat's first undergraduate degree programme uniquely designed based on industry needs which integrate business management with strategic media and corporate communication. This pioneering course prepares students to enhance their managerial ability and media skills with expertise in Public Relations, Digital Marketing, Customer Relations, Brand Management, Corporate Filmmaking and Strategic Communication. The programme's unique integration of academic and industry interface equips students to craft impactful corporate narratives, manage public perception and drive brand growth in a competitive and digitally driven economy.
It is not just a degree — it's a pathway to becoming a future communication leader in media and corporate sector.
- Specialized curriculum (business + media + communication strategy)
- Innovative and industry driven syllabus
- AI-driven communication insights
- Experiential and career-oriented pedagogy
- Internship opportunities and industry mentorship
Highlights
Programme highlights
- Gujarat's first UG program offering BBA in Media & Corporate Communication (BBA-MCC).
- Bridging business insight with media strategy for organizational and communication impact.
- Hands-on experience in high-end audio visual studio and editing lab.
- Academia–industry interface: visits, capstone projects, internships, and corporate interactions.
- Corporate storytelling and brand voice development.
- Future-focused learning: AI, digital trends, analytics, sustainability, and ethics.
- Fundamentals of Communication
- Fundamentals of Management
- Intro to Psychology
- Principles of Economics
- Basics of IT
- English Language & Communication - I
- Indian Knowledge System - I
- Corporate Communication - I
- Mass Media Communication - I
- Marketing Management
- Introduction to Financial Management
- Basics of Statistics
- Indian Knowledge System - II
- English Language & Communication - II
- Corporate Communication - II
- Organizational Behaviour
- Principles of Human Resource Management
- Mass Media Communication - II
- AI in Media
- Presentation Skills
- Visual Design
- Integrated Marketing Communication
- Creative Writing in Corporate & Media
- Brand Management (Brand Building & Management)
- Consumer Behaviour
- Research Methodology
- Internship - I
- Capstone Project - I
- Corporate Storytelling
- Event Management
- Customer Relationship Management
- Internship - II
- Media Analytics
- Legal & Ethical Aspects of Media & Corporate Communication
- Media Psychology
- Capstone Project - II
- Environmental & Social Governance
- Internship - III
- Entrepreneurship Skills
Honours (7th & 8th semesters): Students opting for the honours degree will be taught specialized courses along with on-the-job training or research in both 7th and 8th semesters.
Outcomes
Career opportunities
Digital Marketing Strategist
Social Media Manager
Content Creator
Corporate Communication Executive
Public Relations Officer
Brand Manager
Business Development Executive
Communication Consultant
Event Manager
Business Entrepreneur
Film Maker
News Anchor
Graphic Designer
Teaching Pedagogy
Video Editor
Copywriter
Media Relations Specialist
Media Planner
Eligibility criteria
Candidates must have completed 10+2 (any stream – Arts, Commerce or Science) from a recognized board.
