Faculty

Faculty
Trisha Mirchandani

Name: Trisha Mirchandani

Designation: Assistant Professor 

Educational qualifications: Ph.d. (marketing), MBA  (finance major and marketing minor), BBA (finance major and marketing minor)

Academic experience (in years): 4 + years

Mail id: trishamirchandani@svgu.c.in

About

Names of previous Academic Affiliations: 
1.    B.k. School of management and professional studies (department of public policy and governance)
2.    Amar classes 
 

Subjects Taught: 
1.    Marketing 
2.    Statistics 
3.    General management 

Publications:
•    Research Papers:
Joshi, T., & Trisha Mirchandani. (2024). The impact of digital literacy on financial decision making among Gujarat citizens. IJMPR - International Journal of Management, Public Policy and Research.  https://doi.org/10.55829/ijmpr.v3i3.237


mirchandani, T., & Dr. N.D. Shah . (2025). Impact of Online Recommendation on Purchase Behaviour of Green Apparel on Gen z in Ahmedabad. International Journal of Management, Economics and Commerce. https://www.ijmec.org.in/index.php/ijmec/article/download/131/80


Mirchandani, T., & Dr. N.D. Shah . (2026). Neuromarketing and CTA Design in E-Commerce: Consumer Responses and Ethical Insights – A Systematic Literature. International Journal of Management, Economics and Commerce. https://ijmec.org.in/index.php/ijmec/article/download/140/88


Mirchandani, T., & Komal Vithlani. (2024). Evaluating the psychological effects of vehicular honking on individuals . IJMPR - International Journal of Management, Public Policy and Research . https://ijmpr.org/index.php/IJMPR/article/download/157/102/230

Achievements, Awards & Honours: 
1.    Published research in the Gujarat based newspaper (Divya Bhaskar)
2.    Awarded with the certificate for successfully conducting a campus placement drive, resulting in multiple student placements in 2025.
3.    Invited as a Speaker in Indian Society Training and Development to Speak on Sustainability or spin? Understanding the Green Washing Behaviour
4.    Invited as a Speaker in Indian Society Training and Development to Speak on Sleep Deprivation: Health consequences and Societal Impact
5.    Acted as the Alumni magazine editors
6.    Published a column in the placement brochure as a faculty placement
7.    coordinator
8.    Certified GSET (Management) in Nov. 2023.
9.    Acted as Session Chair in International Youth Symposium
10.    Mentored More Than 72 Students for Summer Internship Project of MBA in Event Management students.
11.    Guided More Than 102 Students from Various MBA Streams for Grand Project and Special Studies Project
12.    Awarded Scholarship for exemplary performance during graduation
13.    Participated in the PIMR International Conference, and awarded certificate of appreciation