About

Brief profile:

With a rich and varied experience spanning industry, entrepreneurship, and academia across sectors and verticals, Subhasish brings diverse skill sets to the table. His interest areas are mainly towards, but not restricted to, the Marketing discipline and he is an active case author.

 

Names of previous Industry Affiliations:

1. Charisma Global Networks Limited (2009-2013)
2. PT Education and Education and Training Services Limited (2008-09)
3. Charisma Education Private Limited (2003-08)
4. Arvind Brands Limited (2002-03)
5. TTK Prestige Limited (1999-2002)
6. Grasim Industries Limited (1995-97)

 

Names of previous Academic Affiliations:

1. Atmiya Institute of Technology and Science, Rajkot (2016-18)
2. Altius Institute of Universal Studies, Indore (2013-16)

 

Subjects Taught:

1. B2B Marketing
2. Business Analytics
3. Entrepreneurship
4. Product and Brand Management
5. Retailing and Franchising
6. Sales and Distribution Management
7. Strategic Management
8. Customer Relationship Management

 

Publications:

• Research Papers:
  • Shah, P, Mitra, S & Shukla, V (2022). Factors influencing consumers’ adoption of e-pharmacy,Empirical Economic Letters(Accepted for Publication)
  • Mitra, S., Sindhwa, M. & Surana, K. (2022). Factors Affecting and Impact of Customer Loyalty Programs.Resilient and Sustainable Businesses: An Indian Perspective. LAP Lambert Academic Publishing, pp. 79-84. ISBN: 978-620-5-63079-2
  • Saxena, S., Mitra, S. (2021). Retail Store Choice for Consumers in Food & Grocery Segment: Review & Agenda.Empirical Economic Letters
  • Mitra, S., Yagnik, C. & Thakkar, Y. (2021). How consumers perceive e-Learning Platforms: A Study of Students and Parents in Ahmedabad and Baroda.
  • Mitra, S., Jatav, S., & Dubey, S. (2017), Impact of Social Media on the Decision Making of Students in the Selection of Educational Institutes and Courses.Innovation in Business Management and Social Sciences, 269 – 278
  • Mitra, S., & Nainani, K. (2015), A Study of Risk and Return Relationship of Indian Equity Mutual Fund Schemes with Reference to Large-cap Segment.Altius Shodh Journal of Management and Commerce, 2 (1), 108 - 110

 

• Cases:
  • Mitra, S. (2023). JP Publication: On the Horns of a Dilemma. The Case Center, 323-0019-1
  • Mitra, S. (2023). JP Publication: On the Horns of a Dilemma (Teaching Note). The Case Center, 323-0019-8
  • Mitra, S., and Solanki, S. (2021). Crisis in Retail: The Problem facing Maharoop Fashion. Managing Small Businesses in Uncertain Times: Indian Context. LAP LAMBERT Academic Publishing. ISBN: 978-620-4-19721-0
  • Mitra, S. and Kaul, K. (2021). Growth in the time of a Pandemic: Digital Marketing Strategies for a Canadian Restobar. The Case Center, 520-0148-1
  • Mitra, S. and Kaul, K. (2021). Growth in the time of a Pandemic: Digital Marketing Strategies for a Canadian Restobar (Teaching Note). The Case Center, 52-0148-8
  • Mitra, S. (2020). Netilly: Using Digital Marketing in the times of a Pandemic. International Research Journal for Management Sociology & Humanities, 11(10), 306-315 https://doi.org/10.32804/IRJMSH
  • Mitra, S. (2020). From Conflict to Chaos - The Story of Ambuj Fashions. The Case Center, 320-0111-1. http://casecent.re/p/169208
  • Mitra, S. (2020). From Conflict to Chaos - The Story of Ambuj Fashions (Teaching Note). The Case Center, 320-0111-8. http://casecent.re/p/169209
  • Mitra, S. (2020) Innovation in Sports Marketing – The Successful Repositioning of Kabaddi, Studies in Indian Place Names, 40(8), 445-456. https://archives.tpnsindia.org/index.php/sipn/issue/view/94
  • Mitra, S., Rajput, S. (2020). The Flavour of Tea: The ‘He She and Tea’ Story. Strategic Challenges in Small Businesses: A Collection of Compact Cases,  ISBN 978-93-5406-237-7
  • Mitra, S. (2019). A Question of Location: The Altius Story. The Case Center, 319-0349-1. http://casecent.re/p/166371
  • Mitra, S. (2019). A Question of Location: The Altius Story (Teaching Notes). The Case Center, 319-0349-8. http://casecent.re/p/166372
  • Saxena, S., Mitra, S. (2019). Surabhi Packers and Movers – Not a Penny for Promotion. The Case Center, 519-0108-1. http://casecent.re/p/163821
  • Saxena, S., Mitra, S. (2019). Surabhi Packers and Movers – Not a Penny for Promotion (Teaching Notes). The Case Center, 519-0108-8. http://casecent.re/p/163822

 

• Edited Books:
  • Editor (with Dr. Kedar Bhatt, Dr. Abhinava Singh), Managing Small Businesses in Uncertain Times: Indian Context. March, 2021, LAP Lambert Academic Publishing. ISBN: 978-620-4-19721-0
  • Editor (with Dr. Kedar Bhatt, Dr. Abhinava Singh), Strategic Challenges in Small Businesses: A Collection of Compact Cases. March 2020, ISBN 978-93-5406-237-7
  • Editor (with Dr. Kedar Bhatt, Dr. Abhinava Singh, Dr. Mayur Shah), Strategic Business Perspectives: A Collection of Compact Case Studies. January 2020, ISBN 978-93-5361-636-6
  • Editor 2016 Altius Shodh Journal of Management and Commerce. ISSN 2348: 8891
  • Editor 2015 Altius Shodh Journal of Management and Commerce. ISSN 2348: 8891
  • Editor 2014 Altius Shodh Journal of Management and Commerce. ISSN 2348: 8891

 

• As Reviewer

  • Restructuring the Health Education Cluster in a Public University" for The Case Journal
  • "Penny Wise, Pound Foolish: Will it be Curtains Down on Asmita Theatre Group?" for The Case Journal.

 

• As Translator
  • I have translated the files for the course Managing Services offered by IIT Kanpur for NPTEL in the Bengali language. (2020)

 

Link to Social Media Profile/ Research Profile

LinkedIn ID: https://bit.ly/2VF957Y

 ORCID ID:: https://orcid.org/0000-0002-4684-5071