On January 4, 2025, Semester 4 MBA (Marketing) students visited the Heritage Walk and Gandhi Ashram as part of their Strategic Brand Management course. Accompanied by faculty, students explored Ahmedabad’s rich cultural heritage and gained insights into the branding of historical sites. The visit provided a deeper understanding of how places and personalities are strategically positioned to create strong, lasting identities. It was an enriching experience that blended marketing concepts with real-world cultural significance.