About

Dr. Ishita Garg is an Assistant Professor in the MBA Department at Chimanbhai Patel Institute of Management and Research, Sardar Vallabhbhai Global University, Ahmedabad. She holds a Ph.D. in Commerce from the Central University of Punjab, Bathinda with her research centered on customer-brand relationships and online customer experience. A UGC-NET JRF awardee, she has published in leading Scopus and ABDC-listed journals and presented at several national and international conferences. Her academic interests include customer experience, consumer behavior, and e-commerce. Dr. Garg is committed to student development, interdisciplinary learning, and research that integrates academic rigor with real-world relevance.

Publications:
•    Research Papers:
1.    Bansal, I., & Thakur, A. (2025). “Broken Promises and Empty Carts: The Reality of Online Shopping”. Journal of Systems and Information Technology. Vol. ahead-of-print No. Ahead-of- Print. (Scopus Q2, ABDC- B Listed). 
2.    Thakur, A., Bansal, I. and Singla, K., (2025). “Interplay Among Perceived Advertisement Impact, Environmental Values, and Solar Product Purchase Intention”. Indian Journal of Marketing, Vol. 55 No. 4, pp. 52-68 (Scopus Q4, ABDC-C). 
3.    Bansal, I., & Thakur, A. (2024). “Interplay Between Online Customer Experience and Customer Citizenship Behaviour Towards Mobile Shopping Applications”. Journal of Strategic Marketing, pp. 1-16. (Scopus Q1, ABDC-A Listed). 
4.    Bansal I. & Thakur A. (2024). “Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior”. Services Marketing Quarterly, Vol. 45 No. 3, pp. 1-39. (Scopus Q3, ABDC-B Listed). 
5.    Bansal I. & Thakur A. (2023). “From Compulsion to Discretion: Assessing the Antecedents and Consequences of Customer Citizenship Behavior”. Wisdom Speaks, Vol. 8 (July), pp. 131-135 (UGC Care Listed). 
6.    Thakur, A. and Bansal, I., (2024). “Does Self-Expression Really Matter? Investigating Gender Perspective in Global Luxury Fashion Purchase”. Management Insight, Vol. 20 No. 01, pp.5-13. 
7.    Thakur A. Bansal I. &. Singla A. (2024). “A Critical Review on Factors Affecting Online Pharmacies”. Nirma University Journal of Business and Management Studies (Accepted for Publication) 
8.    Thakur A. & Bansal I. & (2024). “An Empirical Examination of Gender Perspective on Perceived Significance of Brand Love Towards Luxury Fashion Brands”. CU Global Management Review (Accepted for Publication) 
9.    Bansal I. & Thakur A. (2023). “Are Mobile Shopping Applications Revolutionizing the Shopping Universe? Some Observations”. International Journal of Research in Humanities and Social Sciences, Vol. 11, No. 1, pp.1-9. (Peer Reviewed Journal).

•    Books / Chapters in a Book :
I.    For Chapter in a book:
1.    Thakur A. & Bansal I. (2024). “Gamifying the Shopping Experience: A Systematic Literature Review on Gamification in E-commerce Apps” in Future of Management: Embracing Sustainability, Diversity, and Inclusivity (Published by Taylor and Francis) 
2.    Thakur A. & Bansal I. (2022), “An Empirical Study on Mobile Value-Added Services Penetration among Farmers in Satna District (M.P.)”, Published in Edited Volume by Lyallpur Khalsa College, Kapurthala (Punjab) 
3.    Bansal I. (2021). “Sustainable Innovation in Agriculture Sector: A Conceptual Framework”, Published in Edited Volume by Central University of Punjab, Bathinda. 
4.    Thakur A. & Bansal I. (2021). “Revisiting the Antecedents and Consequences of Brand Love”, Published in Edited Volume by Sri Guru Hari Singh P.G. College, Sri Hari Singh Nagar, Sirsa 
5.    Thakur A. & Bansal I. (2020). “A Conceptual Framework on Antecedents (Personality Traits, Personal Values & Reference Groups) of Online Trolling Behavior”, Published in Edited Volume by Prestige Institute of Management. Gwalior
Achievements, Awards & Honours: 
•    Awarded ‘Best Paper Award’ at ‘National Conference (Online) on Frontiers in Education, Management and Information Technology (FEMIT 2022)’ held at Lyallpur Khalsa College, Kapurthala (Punjab) on 26th March 2022. 
•    Three times University rank holder in Master of Commerce in Panjab University, Chandigarh 
•    22nd Rank in Panjab in the Panjab School Education Board (PSEB) Class X Examination in 2013. 

Link to Social Media Profile/ Research Profile 
•    ORCID: https://orcid.org/0009-0004-1609-0482  
•    Scopus ID: 59136638300 
•    Google Scholar ID: https://scholar.google.com/citations?user=z-9_vFsAAAAJ&hl=en 
•    Linked In ID: https://www.linkedin.com/in/ishita-bansal-10b00817b/