About

Brief profile

Dr.Anu Gupta has a blend of academic and corporate experience of 18 years. She is a faculty in domain of o.b and h.r Her area of interest include performance management system, employee engagement ,compensation etc. She has been a member of BOS in GTU for 3 years from 2018-2021.She is PhD guide and has 6 research scholar under her guideship.  

 

Names of previous Industry Affiliations:

1. ICICI PFS  
2. Rajpal Toyota (Indore)

 

Names of previous Academic Affiliations:

1. Idea Institute Of Management

 

Subjects Taught:(At CPIMR)

1. Organisation Behaviour
2. Human Resource Management
3. Compensation Management
4. Human Resource Development and Planning

 

Publications:

• Research Papers:
  • A study on Reward Efficiency and its impact on employee performance in hospitals in AhmedabadStudies in Indian Place Names, Vol. 40, No. 8 ( ISSN 2394-3114)
  • A Study on Work Life balance and retention on Retail Industry in Ahmedabad Studies in Indian Place Names, Vol. 40, No. 8 ( ISSN 2394-3114)
  • Public transport services in Ahmedabad city: Factors behind non-usage and solutions proposedStudies in Indian Place Names, Vol. 40, Issue 60 ( ISSN 2394-3114)
  • A study on antecedents of employee engagement in IT Companies Shodh Sarita Volume 7,Issue 28 Oct-Dec 2020  2348-2397. AN INTERNATIONAL MULTIDISCIPLINARY QUARTERLY BILINGUAL
  • An OVERVIEW :Effects of Rewards on Psychological Contracts of Education Industry during Covid -19 Epidemic Flusser ISSN-1661-5719, Volume 30,ISSUE 1 May 2021
  • An integrated framework for Factors of Work Life Balance and their association with demographics of Bank Employees during Covid 19 pandemic Sambodhi ISSN 2249-6661 Vol44,No 1(11) Jan-Mar-2021
  • Review Of Public Transportation System In Ahmedabad with the focus on Manging Urban Traffic Congestion from perspective of Behavioural aspect of commuters; International Journal Of Research in Computer Application and Management ISSN 2231-1009-1,2020 Volume 10(2020) Issue No 112 Dec,
  • Role of compensation attitude in building employee engagement with special reference to pharmaceutical sector bearing ISSN No.2321-1709
  • An empirical study on consumer buying behaviour with respect to consumer durables bearing ISSN No. 2231-4245.
  • Role of celebrity endorsement on purchase behaviour bearing ISSN No. 0976-2183.
  • A study on promotional effectiveness of Gujarat tourism campaign-Khusboo Gujarat ki bearing ISSN No. 2277-8160.
  • Impact of occupational health safety on employee satisfaction bearing ISSN No.2277-8179.
  • Effectiveness of PMS : An empirical study at ICICI Bank bearing ISSN 2278-6238.
  • Morale, welfare measures and Job Satisfaction-the core mantra for gaining competitive edge bearing ISSN No.2249-5894
  • Impact of effectiveness of PMS on Employee satisfaction and Commitment bearing ISSN No.2249-0558.
  • Consumer perception on online shopping with respect to Indian Metros ISSN No.2347-3770.
  • Consumer perception for Private Label Food Brands in Ahmedabad City ISSN No.2249-2496.  
  • The impact of learning efficiency, Organization climate and Role Ambiguity on employee productivity: A case study from 3 Private Banks’s No:2279-0845 .
  • Perceived Satisfaction from Welfare and Safety measures and its impact on Employee Productivity and Morale: A Case Study on Cement Industry ISSN No:2278-8158.
  • Effectiveness Of performance appraisal in private banking bearing ISSN No. 2249-118-X
  • Corporate Governance in Banking Sector bearing ISSN No. 2249-555x.
  • Impact of QWL on employee perceived performance, job satisfaction and employee commitment bearing ISSN No. 2278-0955.
  • Employee Engagement An antecedent to Job satisfaction: An empirical study in Pharmaceutical Industry (Volume 4, Issue 2)
  • TRAINING AND ITS IMPACT ON ORGANIZATIONAL EFFECTIVENESS. ISSN NO: 2231-1904

 

• Conference proceedings
  • Impact of internal relationship marketing on employees’ job satisfaction and organization commitment in private banking sector bearing ISBN NO.978-93-81361-73-3.
  • Role of Ethics in Organized Retail bearing ISBN NO-978-81-921-445-1-1.
  • Innovative HR Practices for Stress Management978-93-80697-81-9Proceedings

 

• Cases:
  • A case of TechAvidus: Is entrepreneurial leadership the key to success? (Teaching note) The Case Center (Ref No: 820-0007-8) Feb 2020
  • A case of TechAvidus: Is entrepreneurial leadership the key to success; The Case Center (Ref No: 820-0007-1) Feb 2020

 

•  Chapters in a Book :
  • Strategic Challenges in Small Businesses: A Collection of Compact Cases, ISBN 978-93-5406-237-7Cotton Craft: Going Digital a need or luxury
  • Strategic Business Perspectives: A Collection of Compact Case Studies, ISBN 978-93-5361-  636—6 Tech Avidus A stroke of luck or well-defined strategy.

 

• Achievements, Awards & Honours:
  • Rewarded Gold Medal (Kulpati award)IN PGDIRPM
  • Granted ICCSR Government funding research project as Co-Project Director on :”A study on urban transportation and congestion of Ahmedabad with focus on behavioural pattern of commuters with respect to public transportation
  • Awarded Scholarship by Rajasthan Government for outstanding performance in 10^th    Board
  • Received Best Paper award as co-author in Perspective2014 a national level conference for paper presentation on Role of social media marketing in automobile sector
  • Appointed as a member of Board Of Studies for  3 years for H.R domain in Gujarat Technological University from 2may 2018.-2021