About

Brief profile
Ms. Shachi Desai is pursuing Ph.D from Nirma University and holds an MBA degree in Marketing. With strong inclination towards research, she has published papers in top category journals (ABDC & Scopus) and also attended various national and international workshops and presented papers at conferences. Driven by a passion for advancing knowledge in academia, Shachi Desai is dedicated to creating dynamic learning environments for her students. She remains committed to staying at the forefront of educational innovation and research, continually exploring new methods and technologies to enhance the effectiveness of teaching. 

Names of previous Industry Affiliations: 
1.    Kantar - IMRB

Names of previous Academic Affiliations: 
1.    Swarrnim Startup & Innovation University

Subjects Taught: 
1.    Marketing Management
2.    Integrated Marketing Communications
3.    International Business
4.    Services Marketing
5.    Business Strategy

Publications:
•    Research Papers:
1.     Radia, K. N., Purohit, S., Desai, S., & Nenavani, J. (2022). Psychological comfort in service relationships: A mixed-method approach. Journal of Retailing and Consumer Services, 64, 102824. https://doi.org/10.1016/j.jretconser.2021.102824 (Elsevier Inc., ABS 2, ABDC A, IF- 7.135, Cite Score – 11.4, Ranked No. 2 in Marketing in Google Scholar Metrics)
2.    Desai, S., & Aagja, J. (2021). The Trends on Negative Customer Engagement: A Historical Review with Bibliometric and TCCM Analysis. SCMS Journal of Indian Management, 18(4).

Achievements, Awards & Honours: 
Recipient of Gold Medal for meritorious performance in Engineering by former Prime Minister Dr. Manmohan Singh

Link to Social Media Profile/ Research Profile: https://in.linkedin.com/in/shachi-desai-6b7ab770